The research firm Packaged Facts found that, in 2015, the overwhelming majority of meal kit subscribers-around 71 percent-were between the ages of 25-44 years old. The plans are intended for two, and as someone who is tragically undateable, that meant I was getting double the value.įrom advertisements on podcasts and social media, it’s clear these services are marketed very directly to younger consumers. Now I was eating “Spicy red curry salmon with basil and kaffir lime” (exotic!) and “herb couscous patties with apple-apricot mostarda, chard and mustard greens” (healthy!) for dinner and lunch. My meals are usually some combination of frozen grains and veggies-maybe some sort of meat, if I had slashed my kombucha budget that week. The meals felt like a small luxury in my busy work week.
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